Increased Consumer Support for Food Technology: It’s Possible
Consumer attitudes toward modern food production technologies can be significantly improved by providing information from credible sources that helps consumers understand the broader social benefits of today’s systems, according to new research from the Center for Food Integrity. A new approach tested in CFI’s 2012 Consumer Trust in the Food System study resulted in significant increases in support for certain modern farming technologies.
An online survey of 2,001 people this summer measured attitudes toward five technologies commonly used in today’s farming systems. Attitudes were then re-measured after the participants were provided messages that detailed the environmental, social or animal well-being benefits from credible sources.
The study showed double-digit increases in positive attitudes toward genetically modified crops, antibiotic use in meat animals and indoor food animal production.